How the Liberal Democrats are using Facebook ads to court ‘remainers’

It is evident from their manifesto that the Liberal Democrats want to appeal to “remain” voters. It is by looking at their Facebook ads, however, that we get a clearer idea of how their strategy on Brexit has been unfolding, an analysis by LSE researchers Damian Tambini, Nick Anstead and Joao Carlos Magalhaes suggests. This post is the first in a series that will analyse data collected as part of a joint project recently launched by the LSE Media Policy Project and the “Who Targets Me” initiative. The new project will study political micro-targeting on the social media platform during the 2017 UK general election.