Research on the Problem and Countermeasures of Group-Buying

The threshold of group-buying is low, so the group-buying develops very fast. But at the same time, there are many goods which have low price and high quality service which is false to get the network users’ trust. Therefore, consumers should keep a clear head and avoiding straying into the trap of business, the website of group-buying should strengthen self-construction to safeguard the consumers’ interest. In addition, government needs to play its due role to protect the legitimate right of the consumers.