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Creating a Climate for Change: Change in the marketplace: business leadership and communication
Creating a Climate for Change: Change in the marketplace: business leadership and communication
2007
Vicki Arroyo
Benjamin Preston
Keywords:
Public relations
Political economy of climate change
Kyoto Protocol
Business action on climate change
Corporate sustainability
Sustainability
Business
Corporate social responsibility
Role model
Environmental resource management
Emissions trading
Climate change
Economic growth
Marketing
cost effectiveness
Correction
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