BRIDGING KNOWLEDGE TO THE MARKET: AN INNOVATIVE APPROACH FOR AN INNOVATIVE DEVELOPMENT

We live in a world of constant development, growth, innovation and changing needs and nonetheless cultural habits. How to sustain this constant change and how to adapt to globalisation, technological change and constant creativity and innovativeness of key human resources inside larger corporations as well as knowledge institutions is answering the concept of corporate entrepreneurship, new ventures and academic spin-off creation. Article will show the trend in the field of new venture and academic spin-off creation, involving human and social capital as key success factors. Barriers and innovative solutions will be presented on how to overcome the issue of lacking cooperation between academia and industry. Relevant best practices and experiences will be presented to be discussed as opportunities that can find the place in the already existing strengths of Slovenia and its entrepreneurial development and regional growth