An investigation into rural women entrepreneurs' condition in economically developed areas taking Shaoxing County, Zhejiang as one example

Since the 1990s, in Shaoxing County and other developed areas of Zhejiang, China, there has emerged a group of women entrepreneurs who have become giant force that cannot be neglected in the development of local economy. Based on a sample investigation into Shaoxing County, the article makes an analysis of women entrepreneur ' s emergence, development, management features as well as their social values. In addition, the author reveals the various pressures these female entrepreneurs are confronted with, intending to display the special characteristics of these rural entrepreneurs different from those of urban entrepreneurs.