Integrated Management Of Urban CulturalTourism In European Small And Mid-sizedCities: A Governance Approach

Developing urban strategies towards sustainable cultural tourism that preserve local heritage and quality of life requires an effective integration between the urban activities and the actors concerned. Coordinating the efforts, however, poses a major challenge to urban managers and decision-makers, particularly in smaller cities and towns which generally lack the capacities or strategic means to implement ‘good urban governance’ for sustainable cultural tourism. Understanding the needs and requirements of integrated cultural tourism by the urban authorities and the stakeholders appears necessary. This paper asserts that the complex nature of urban cultural destinations requires an ‘integrated management approach’ and an ‘urban governance framework’ of cultural tourism. The notion is based on a critical review of existing state-of-the-art research and policy approaches and the results of a recently conducted pan-European city tourism study.