Households’ acceptance analysis of a marketized behavioral intervention - Household energy-saving option

Abstract As the residential building sector is a significant contributor to global energy consumption, new energy-saving interventions have emerged, including the innovative market-based intervention – Household Energy-saving Option (HESO). This study is one of the first studies investigating the influencing factors of tenants' adoption intention of HESO from the psychological perspective. Through conducting surveys in 311 public housing units in Singapore, the psychological attributes influencing households’ adoption intention of HESO were identified. The results showed that perceived value is the dominant direct contributor (β = 0.715) to the adoption intention. Specifically, by further decomposition of perceived value, perceived usefulness has been proved to be the strongest contributor of the perceived value, with the influencing power of 0.416. Moreover, a negative moderating effect (β = −0.079) of perceived risks on the relationship between perceived value and adoption intention was examined. The findings provided decisive insights for policymakers to facilitate market-based energy-saving interventions at the neighborhood level, thus contributing to achieving successful energy efficiency solutions.