19th International Congress on Public and Non-Profit Marketing. Abstract Book. Sustainability: New Challenges for Marketing and Socioeconomic Development.

This is usually an annual in-person event organised by major universities aiming a friendly atmosphere and working environment for the presentation and discussion of the latest scientific and practical advances in the fields of public and nonprofit marketing, as well as more general issues as CSR, sustainability or responsible socioeconomic development (contributions not only from marketing and management, but also from other related disciplines in these knowledge fields are welcome). It also provides a chance for productive meeting, encouragement of collaborative projects and nurturing of international cooperation networking. However, as the exceptional circumstances of the coronavirus outbreak prevents from all in-person relation, the 2020 edition of the congress has turned online/virtual. Participants will have the option of online live presentation (streaming) via the UNED platform and, this way, possibilities for interaction will remain. In case travelling would be possible at the expected date, in-person activities and an optional social programme in Leon-Ponferrada (Spain) will be added to the agenda. autores: , Susana Vasconcelhos, Carina Sa Lopes Barros, Federico Agustin Iriarte Ahon, Lucas Veiga Avila, Ana Lanero Carrizo, Alberto Alcalde Calonge, Alejandra Torrejon Osorio, Alexandru Naghiu, Luis Ignacio Alvarez Gonzalez, Amparo Cervera Taulet , Ana Lanero Carrizo, Angel Herrero Crespo, Anibal Toscano Hernandez, Annaelise Fritz Machado, Arminda do Paco, Araceli Galiano Coronil, Arilda Teixeira, Aurora Garcia Gonzalez, Answin Vilmar, Syed Azamussan, Barbara de Vasconcellos, Beatriz Fernandez Olit, Belem Barbosa, Benat Urrutikoetxea Arrieta, Berta Tubillejas Andres, Birgi Grub, Bo Edvardsson, Bruno Miguel Barbosa Sousa, Carol Altamirano Quezada, Carlota Lopez Aza, Catarina Peneda de Oliveira, Chi, , Zhang, Clementina Galera Casquet, Cristina Elena Nicolescu, Ana Sofia Coelho, Cristina Ruza Paz-curbera, Carolina Sanchez, Cynthia Cândida Correa, Daniela Buzova, Daniela Wetzelhuetter, Deep Shree, Deivi Fuentes Doria, Marlen Demetriou, Francisco Vitorino da Silva Martins, William Castillo Stein, Jorge Vega Nunez, Zoltan Juhasz, David Salcedo Hernandez, Eliana Carolina Burbano Vallejos, Eduar Guerra Alvarez, Edy Lorena Burbano Vallejo, Claudia Elena Marinica, Elena Munoz Munoz, Elzbieta Gorynska-Goldmann, Estela Diaz Carmona, Emerson Wagner Mainardes, Eugenio Moreno, Enrique Carlos Bianchi, Estibaliz Rodriguez Nunez, Fabio Pizzutilo, Adedoyin Festus Fatai, Sergio Alexandre Farias Pereira, Francisco Jose Saez Martinez, Gonzalo Diaz Meneses, Gelareh Salehi, Guilherme de Jesus Ferreira Silva, Gustavo da Rosa Borges, Helena Maria Alves, David Mate Hargitai, Haydee Calderon Garcia, Erzsebet Hetesi, Hina Y. Bhatti, Jundong Hou, Irene Garnelo Gomez, Ivan Andres Ordonez Castano, Inaki Perianez Canadillas, Ines Veiga Pereira, Melani Ioannidou, Irene Gil Saura, Maria Isabel Sanchez Hernandez, Janaina Telles, Javier Casanoves Boix, Jose Luis Calvo Gonzalez, Jose Carlos Pinho, Joaquin Garcia Sanz-Calcedo, Juan Jose Maldonado Briegas, Jose Luis Vazquez Burguete, Juan Manuel Bruno, Joaquin Sanchez Herrera, Jorge Rojo Ramos, Josefa Delia Martin Santana, Juan Miguel Rey Pino, Juan Diego Paredes Gazquez, Juan Jose Mier-Teran Franco, Julen Castillo Apraiz, Lara , Mendes Christ Bonella Sepulcri, Luis Camilio Ortigueira Sanchez, Mirna Lekom, Leticia Maria Pirard Martinez, Luis Ferney Bonilla Betancourt, Ling Qian, Lisiane Costa Pereira, Lucia Porcu, Lucilaine Pascuci, Luis Dona Toledo, Maria Eugenia Ruiz Molina, Maria Fernanda Ricalde, Madalena Eca de Abreu, Cocosatu Madalina, Mahyar Moradi, Carmen Galan Arroyo, Maria de Fatima Pires da Cruz, M. Lurdes Sarmento, Maria del Mar Garcia de los Salmones Sanchez, Martina Martinovic, Raquel Martinez Espinosa, Muhammet Ali Tiltay, Maurice Murphy, Claudio Leandro da Costa Pinho, Ruben Martin Carmona, Marta Maria De La Cuesta Gonzalez, Maria Mercedes Galan Ladero, Carmen Hidalgo Alcazar, Michal Gazdecki, Cindy Hernandez Padilla, Miriam del Carmen Burbano, Miroslav Foret, Maria Jesus Barroso Mendez, Maria Jose Sanzo Perez, Magdalida Murgueitio, Maria Nieves Fernandez Lopez, Ria Nicoletti Morphitou, Maria Palazzo, Maria Purificacion Garcia Miguelez, Maria Jose Palma Lampreia Dos Santos, Marino Valencia Rodriguez, Mihai Octavian Naghiu, Nawaz Ahmad, Wilson Ndasi, Nimra Sharif, Noelia Salido Andres, Nuno Tiago Baptista, Nuria Viejo Fernandez, Ogechi Adeola, Oscar Daniel Licandro Goldaracena, Olivia Maria Dourado Martins, Oscar Aldemar Montenegro, Pablo Pinazo Dallenbach, Pablo Ruiz Palomino, Roxana Paola Palacios Cartagena, Paulo Duarte, Primitiva Pascual Fernandez, Priscilla Pessoa Estrela, Regis Alves Pereira, Jose Ricardo Flores Perez, Rosana Fuentes Fernandez, Ricardo Rodrigues, Rodrigo Sion Sierra, Rosa Patricia Martinez Garcia de Leaniz, Raquel Fidalgo Redondo, Ruben Loureiro, Sandra Stotzer, Annamaria Sasne Grosz, Sebastian Martin, Sergio Belda Miquel, Silke Bustamante, Silveli Cristo-Andrade, Silvia Sanz Blas, Santiago Luis Risco Martinez, Sneha Saha, Sonakshi Goswami, Stefania Yapor, Asuncion Beerli Palacio, Margit Tarjanyi, Thayanne Lima Duarte Pontes, Thiago Antonio Beuron, Teresa Letra Mateus, Julia Tobak, Teresa Pintado Blanco, Unai Tamayo Orbegozo, Vanessa Mato Santiso, Zoltan Veres, Verena Gonzalez Cabo, Marton Vilmanyi, Victor Valero Amaro, Walter Wymer, Yolanda Diaz Perdomo, Zulema del Pozo Moral, Zeljka, , Kadlec, Janaina Zwaig Olivera, David Melas, Adelina Rodriguez Pacios, Jorge Cea Valencia, Olivia Maria Dourado Martins