Response to "The imaginary 'Asian Super Consumer': A critique of demand reduction campaigns for the illegal wildlife trade".

Abstract In a recent paper in Geoforum, Margulies et al. (2019) outline what they perceive as a bias toward an “Asian super consumer”. They argue that wildlife trade demand reduction campaigns are unfocused, untargeted, and therefore have a tendency to place blame on people of colour and communities in the Global South as key actors in driving illegal wildlife trade. As researchers and practitioners, we have been studying the demand for wildlife and wildlife products for many years. While we agree that it is vitally important to consider the cultural nuances of illegal and unsustainable wildlife trade and to operate in a manner that is respectful toward different cultures, we believe that the authors have overlooked the fact that modern wildlife trade demand reduction campaigns are already conducting this research and using it to target their campaigns to specific groups.