APPLICATION OF QUALITATIVE SIMULATION FOR EARLY-STAGE SERVICE DESIGN

In product and service design generally, designers are required to spend additional money and time when design changes occur in the final stages of the design process. In order to obviate design changes, it is important for designers to evaluate design solutions in the early stages of the design process using simulation methods. However, most information about the design solution is still not defined in the early stages. In this paper we apply qualitative simulation methods to the service design process. In particular, our work focuses on building a valid simulation model.