EXPRESS: How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
2021
We investigate the role of the physical store in today’s multichannel environment. We posit that one benefit of the store to the retailer is to enhance customer value by providing the physical enga...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
39
References
0
Citations
NaN
KQI