대학 골프선수들이 인지하는 골프장 서비스 요인과 재구매 의도의 관계

This study was conducted on university golf players in Korea to investigate the frequency of the use of golf courses as well as service factor levels and repurchasing intention. As a result, regarding service factor levels according to demographic characteristics, there was no significant difference in sex, and the number of rounds. Regarding golf career, there was a significant difference in the factor level of price, reservation, sauna, and club house, regarding the average number of strokes, there was a significant difference in the factor level of courses, reservation, and club house. As the effect of the factor level of golf courses on university golfers' repurchasing intention, it was found that the traffic factor level influenced preferred selection intention, and the traffic factor level, the club house factor level influenced recommendation intention. Finally, it was found that the traffic factor level and club house factor level influenced loyalty on specific golf courses.