DIMENSIONS OF PRODUCT DEVELOPMENT SUCCESS

Successful product development (PD) is indispensable for the competitiveness of a company and of strategic relevance. The contribution focuses PD performance measurement from an interdisciplinary perspective. From an engineering point of view PD can cover a wide range of purposes and activities and accordingly contributes from business administration point of view in fundamentally different ways to a company's success. To improve the hit-rate of existing KPIs a classification matrix is proposed which facilitates appropriate KPI application with regard to specific PD contexts.