An Analysis of the Effectiveness of Creativity Teaching Techniques on Architectural Design with emphasis on the process of idea- finding and idea-generation

Abstract: Objective: The purpose of this study is to evaluate the effectiveness of creativity training technique for architectural design Methods: This study is an experimental study with pre-test and post-test design with experimental and control groups. Sampling method in this research is visual and based on the selection of thermal unit of architecture students of plan 3 in the first semester2017-2018 of the available samples There are a total of 40 people in the two groups. In the experimental group, the training method is based on creativity techniques and in the control group, conventional training is followed. Creativity measurement tools were available in both pre-test and post-test stages of the Torrance questionnaire and a drawing test with 4 components of creativity, and the research data were analyzed using comparison and standard deviation criteria in SPSS software. Results: The results of the study indicate the improvement of creativity with the training of creativity techniques in the experimental group compared to the control group. The difference is that the technique of brainstorming is in the field of idea generation and can be achieved in a short time, while the scamper technique is in the field of idea generation and is acceptable in the long run. Keywords: Creativity training, Brainstorming, Scamper, Problem solving thinking, Design skills