CUSTOMER PREFERENCE ANALYSIS TOWARDS VISUAL MERCHANDISING

The study is aimed to find out impact of visual merchandising on customer preference analysis in malls. This study was based on primary data and which was done through the questioners. Data was collected from 200 customers who are purchasing from Indore Mall. Four hypotheses window display, design layouts, cleanliness of market premises & promotional signage were tested for Z test. We found that window display, design layouts, cleanliness of market premises & promotional signage (independent variables) were significantly associated to Customer preference analysis (dependent variable).