Factors Creating Conflict between Sales and Operational Teams in the Banking Industry

This research report explores main factor that creating conflicts between operations and sales teams in the banking industry. In order to bring customer inside the company and to satisfy the customer more deeply, the conflict that exists between operations and sales teams must be resolved there should be a strong coordination and integration between these two teams in order to successfully attract new customers and retain the existing ones. The aim of this study is to find out the main areas and factors that creating conflicts between these two teams in the banking industry of Pakistan and to determine how this conflict can be reduced and creates the strong coordination between these two functions.