RIP IT UP AND START AGAIN: REMIX AND CO-OPTION IN THE MEDIA INDUSTRY
2021
Media workers use radical remix techniques to produce content for the
mainstream media industries. Rather than thinking of piracy as a form of resistance, we
identify these practices of remix labor as a renewed commodification of media piracy and
remix cultures (Johns 2009; Mueller 2019). Be it wanna-be influencers remaking the latest
viral video on TikTok, videomakers producing dozens of rip-o-matic clips that will
constitute the storyboard for TV ads, or writers churning out pieces in content farms in the
hope they land on a newspaper, the media industry outsources work to and exploits masses of
people who use piracy and remix to produce content based on scissor reels composed from
existing audio, textual and visual materials.
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