A Study on Factors Affecting the Gold Loan Financing (With Special Reference to Indore City)

Gold loan is currently an emerging trend which is seen in the cities as it is available at much more cheaper rate of interest and with simplicity of getting it than the other financing options. So this research work is focussing on the determinant factors of the gold loan market in Indore city. It draws attention to the important factors of gold loan, which includes the brand name, customer service, financial factors, etc. The study infers that people of Indore city are very focussed on the type of lending institution, the interest rate charged on the loan taken, gold rate prevailing in the market, simplicity of procedures, etc.