A Change Model Based on an Integrated Approach For Strategic Business Information Technology Alignment For Sustainable Competitive Advantage

Strategic Alignment is a leading principle both for the research programs and for the practical methods dealing with the Business-Information Technology (IT) relationship. This enables a firm to maximize its value for the IT investments, achieve harmony with its business strategies and plans, leading to greater profitability. But, a great deal of uncertainty continues to surround the question of payoffs from the information technology investment despite the fact that the business executives have ranked consistently the strategic alignment of information Technology strategy with business as of prime importance. An issue that prevails is the inability to realize the sufficient value for the IT investment seems due in part is absence of strategic alignment. In this paper a model of change has been proposed that integrates resource/architectural, capability and the strategy levels. The main theme of the research is to achieve strategic alignment identifying various factors in these levels.