PERFORMANCE APPRAISAL PRACTICES AS A TOOL TO IMPROVE EMPLOYEE EFFICIENCIES IN BANKING SECTOR

Extensive operations of global brands with modern strategies resulted into the successful journey with asubstantial customer gain has created predetermined thoughts of consumers associated with visual impact,prestige association, price tiers, variable quality, consumer characteristics and country of origin which are theindependent variables of this study aiming to examine the relationship with consumer purchasing choice amonglocal and global brands. Both descriptive and exploratory research design with quantitative approach has beencarried out with a stratified random sampling technique determined with a sample size of 388. A standardquestionnaire was distributed backed up with cross sectional research along with multi-stage sampling. Datacollected has been analyzed with regression analysis where the variance in influencing the purchase choice bydifferent variables on three products i.e. cloth, shoes and textile were interpreted and there by the conclusionsand recommendations were forwarded to the beneficiaries with management implications. This paper nicetiesthe particular factors influencing the purchasing behavior in comparison with foreign and domestic brands ofshoes, cloth and textile.