Analysis of Product Trust, Product Rating and Seller Trust in e-Commerce on Purchase Intention during the COVID-19 Pandemic

The COVID-19 pandemic has changed many things, including the way of shopping. There is an increasing number of internet users in Indonesia due to regulations on social restrictions where the number of people limits to schools, malls, offices, and shopping centers. This limitation also increases the number of e-commerce users. Several studies have also stated that the COVID-19 pandemic has changed the way people shopping. But the research conducted has not addressed the problem of the impact of customer trust on products, product ratings, and trust in sellers. Therefore, this research, which data collection was carried out at the time of the COVID-19 pandemic, with social distancing was still being implemented. This quantitative research uses 471 respondent data from users of one of the largest e-commerce in Indonesia, then the data is processed using linear regression techniques with the SPSS application that processes the data. From the research results, it is found that trust in the product, product rating greatly affects the purchase intention, while trust in the seller does not affect it. The results of this research are beneficial for future eCommerce development.