Hvem vegrer seg mest for kreativitet? Norske eller amerikanske økonomistudenter?

This article examines how social and contextual factors influence students’ creativity at leading business schools. 193 business school students at The Norwegian School of Economics (NHH) and a top-tier American university, Indiana University (Kelley School of Business), answered a questionnaire about their expectations in a future employer. We find that the students are reluctant to creativity. This refusal is greater among Norwegian students than the US. Our findings are problematic because research shows that creativity is important for companies to develop new products and services. Based on our findings, employers who want to attract creative employees search for students that emphasizes autonomy, feedback and social support among employees and managers. Bonus reward for effort, however, appears also to have meaning.