Moving the customer experience field forward : introducing the Touchpoints, Context, Qualities (TCQ) nomenclature
2020
In response to initial voices that put the customer experience (management) (CX(M)) movement into question, this article aims to introduce a formal nomenclature to push the CX(M) field toward a mor...
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
103
References
53
Citations
NaN
KQI