An investigation into the relevance of traditional motivational theories in the 21st Century in a multi-national insurance company based in Ireland

The primary objective of this research was to investigate the relevance of traditional motivational theories in the 21st Century for a multi-national insurance company based in Ireland. The thesis examined motivational theories relevance when we are presented with new theories that look at intrinsic motivation factors such as autonomy, mastery and purpose. The research looked at how important are extrinsic motivational factors in the present day whilst exploring alternative methods of motivation. Autonomy, as the ability to be able to choose the work being undertaken, mastery as the objective of becoming increasingly proficient in a given role and purpose, having work that has meaning and beneficial to society at large. Primary research involved a series of interviews, the data then being used as a qualitative assessment for analysis. The information was then gathered and analyzed to see if there are factors that are intrinsic in nature that are motivating individuals in the 21st century. The findings outlined that whilst salary is an important factor for individuals, it is not something that maintains motivation. Autonomy, mastery and purpose were shown to be significant factors for individuals however, the realities of gainful employment was shown to ground employees in the search for these motivational factors. This research was based on an extensive literary review and primary research. Findings may be significant to leaders or human resource professionals within organizations as they look to build more meaningful motivational models as we enter a new era of work.