Investigating the Determinants of Usability in Web-Based Transactional Systems Context

The primary purpose of this article was to empirically examine the usability determinants model. The data was gathered from 208 students through an experimental procedure followed by the questionnaire. The model was tested using structural equation modelling technique with AMOS software. Results suggested that navigability, response time, accessibility, interactivity, content, design credibility, and terminology clarity were found significant determinants of usability in web-based transactional systems context. These results will be very helpful for both designers and developers.