Accountability for the hidden codes toward a better user experience: Case study of HRsimple communication design for web accessibility and SEO

Search engine optimization and web accessibility for private industry are the key components to our research methods and examination of user experience through hidden code. Hidden code herein refers to frontend code such as structural HTML5 including landmark elements, WAI-ARIA, and CSS styling. In highlighting the relevance of web accessibility to increased search engine exposure, better web development practices, and overall more holistic user experience, this research aims to advocate for the importance of accountability in design practices to business stakeholders and industry perspectives.