Tema: LOS VALUE DRIVERS FINANCIEROS Y SU INCIDENCIA EN LA TOMA DE DECISIONES EN LA INDUSTRIA AUTOMOTRIZ DEL GRUPO EMPRESARIAL FORTALEZA

Today the pressure to be as efficient at work constitutes the gold standard for business even when you know that in the competitive market if an organization does not make another organization, these actions become efficient a vital aspect when talking about economic groups , where decisions to open or close businesses are the day to day management. The FAQs are as we become more efficient and reliable in the market to decision making , there arises the need to unify processes , measurements and criteria of business management , to thereby quickly identify bottlenecks and resolve the shorter problems , ie become efficient in solving the problem. Then as unify financial measures to establish problems , one of the solutions proposed is the creation of Value Financial Drives , where with a sortable list of cost centers and account plan could establish growth standards , where you can identify what business or line of business is producing more or less contributing to organizational development. This research establishes both the importance of Values Drivers for Economic Group as a model of the same as the control and measurement of the automotive business line is unified.