Proxemics-Based Visual Concepts to Attract and Engage Public Display Users: Adaptive Content Motion and Adaptive User Shadow

Large interactive displays presenting useful content responding to users' actions are becoming ubiquitous in public places such as museums and campuses. Being an integral part of the surrounding environment, a major design challenge is to first attract passersby's attention and entice them to interact. One promising approach is to incorporate proxemics parameters to guide how the content are visually presented. In this paper we describe the design of a field experiment using user-display distances in determining how visual content was displayed, and its deployment at a university campus with frequent foot traffic. We also offer some selection criteria for reference when conducting a field experiment with public large interactive displays.