Pengaruh Perceived Quality Dan Perceived Value Terhadap Purchase Intention Dimediasi Perceived Risk

The global economy is something that must always be considered. The growing economy and the increasing number of competitors, make various parties have to rack their brains so that their companies are not left behind and continue to lead. The purpose of this study was to determine the effect of perceived quality and perceived value on purchase intention mediated by perceived risk. This research method uses quantitative methods using 100 samples taken from buyers of OFFBEAT & CO products, this study uses a Likert scale and analysis using PLS as a tool in data processing. The results of this study indicate that perceived value, perceived quality and perceived risk have a positive and significant effect on purchase intention.