[The Health Care Revenue Cycle. Management in Brazil: Challenges that keep CEOs awaken].

: Brazil's economic and political crisis had never been deeper, hardening the way companies deal on the market. Only those that are able to deal with tougher market conditions remain in the game, while facing increasingly difficult situations. A continuous rise in competition has shrunk prices and compressed margins, imposing necessary improvements to the way companies work in order to remain sustainable. The healthcare market is no exception, and if leaders identify improvement opportunities for the way their companies deal with Revenue Cycle Management, they will easily be one step ahead of competition.