Imagined contact can be more effective for participants with stronger initial prejudices

Imagined contact is an intervention that combines the prejudice-reduction of intergroup contact with the easy, low-risk application of imagery-based techniques. Accordingly, it can be applied where direct contact is difficult or risky. However, a possible limitation of imagined contact is that it may not be effective for participants with stronger initial prejudices, which would limit its usefulness and application. Two experiments (N1 = 103, N2 = 95) investigated whether initial prejudice moderated imagined contact's effects on explicit attitudes, behavioral intentions (Experiment 1), implicit attitudes, and petition-signing behaviors (Experiment 2) toward two different outgroups. In both experiments, imagined contact was more effective when initial prejudice was higher. Implications for imagined contact theory and application are discussed.