The CIM Marketing Dictionary

Norman Hart,John Stapleton

The CIM Marketing Dictionary

2012

Norman Hart
John Stapleton

Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law

Keywords:

Digital marketing
Marketing mix modeling
Marketing management
Business-to-government
Advertising
Marketing strategy
Marketing
Return on marketing investment
Relationship marketing
Business
Marketing research
Marketing mix

Correction
Source
Cite
Save
Machine Reading By IdeaReader

References

Citations