From a Communist Heritage to an Unwanted Past: The Case of Romania

Communist ideologies and political regimes have had their specific models of tourism. These models reflect on the way former communist countries view tourism today. Despite the long communist period, Romania refuses to accept Communism as an integral part of its historical culture and society, being perceived as a dark period of its history. Several campaigns which were broadcasted as a way to show the cultural and natural beauty of the country, promote rural tourism and the ancient Romanian History, eluding themes and subjects related with that recent past. Even though there has been a growing touristic interest in Romania’s communist heritage, the country’s strategies express the difficulty in accepting Communism as part of the Romanian cultural identity and history. Thus, what communication strategies does Romania use to promote its culture, in order to avoid its communist heritage? What are the reasons behind the country’s vehement silence about its past? This article aims to discuss how and why the country and its population promote specific tourist products as a way to avoid their communist legacy.