Micro-Enterprises Risk Management under Epidemic

Micro-enterprises have a massive contribution to national GDP and economy, play a significant role in the market. While because of the characteristic of the high risk with low-risk tolerance. The micro-sized company also plays a vulnerable position in the market. Especially in the epidemic, most of the potential threats become more and more apparent. In this situation, how to help the micro-sized company mitigate the risk. How to enable them to apply the manageable and affordable strategy to reduce risk is the core of research. This paper adopts enterprise risk management theory to minimize its risk after analyzing the internal and external risks. And realized, to mitigate the risk, there are three things the micro-businesses can do, which comprises using the advantage to mitigate the disadvantage, inner transparency as well as the apply the insurance application. Then, reducing the risk through utilizing the self-advantage to create greater value for themselves.