The current practices of food and beverage photography and styling in food business

This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.,A phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.,The research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.,This study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.,This is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling.,论当前餐饮业中食物和酒水照相和摆盘的措施,本论文探索分析当前餐饮业中F&B通过专业摄像来对食物照相和摆盘的措施。,本论文采用现象学研究方法, 对专业食物摄像师进行半结构化访谈, 采集数据。通过目的性和滚雪球式采样方法, 共26位F&B专业摄影师和摆盘师接受了访谈。本论文采用文本分析法对数据进行分析。,研究结果展示了多个F&B摄像和摆盘中的关键主题:（1）情感吸引（2）热门趋势（3）就业机会（4）所需技巧和能力（5）介入和道德考量。F&B摄像和摆盘的三个具体职位:（1）餐饮摄影师（2）餐饮摆盘师（3）料理造型师。,本论文对F&B摄像业余和专业摄像师和餐饮企业的优劣势进行探讨。,本论文是首篇对F&B摄像和造型的概念进行深入探讨并且提供实证调研的文章。