Fostering Innovation-to-Adoption Cycles: Multimedia Case Studies to Build Leadership Tacit Knowledge.

Abstract This research aimed to test a novel methodology to help raise awareness amongst one target audience (women in the New Zealand dairy sector) about the importance of coming forward for leadership positions and being inspired to develop their leadership. In so doing, tacit knowledge gained by leaders involving their leadership achievements was mined and shared with followers. Learning to be a leader involves developing the tacit knowledge to give confidence in one's decision-making processes. Most of the knowledge required cannot be acquired from explicit documents—rather, it is built through action, experience and reflection. Leaders collated innovation stories in a multimedia format for appraisal amongst follower audiences. A narrative approach was used to analyze the quality of participants’ experiences, covering three dimensions: narrative, ‘unique outcomes’ and ‘re-authoring’. To appraise the impact of these stories, they were screened to relevant target audiences, followed by focus groups and ...