Innovation and Development of Digital Media Art in the Era of Big Data

With the advent of the era of big data, people’s production and life have undergone earth-shaking changes. With the further development of technology and economy, more and more new disciplines have emerged, one of the typical ones is digital media art. Compared with traditional media art, digital media art is richer and diversified, and its dissemination methods are faster and wider. At the same time, it has interactive features. It is a popular art form in line with popular trends. This article aims to explore how to promote the innovation and development of digital media art under the background of the big data era, so as to keep it vigorous, and to achieve sustainable development while also adding more color to people’s lives. In the experimental survey, 35 of the 50 participants believed that the form of digital media art was mainly mobile media, while 50% believed that the promotion of digital media art innovation should focus on strengthening the innovation of artistic content.