La rivoluzione del linguaggio social-ista: umori, rumori, sparate e provocazioni / The revolution of social-ist language: moods, noises, shots, provocations

Contemporary populism could be read as a form of social-ism , i.e, a political discourse marked by the languages and the -isms of social networks. On the basis of this assumption, the aim of this paper is to explore and analyse three specific semiotic aspects of the social-ist language. First, the relationship between moods and noises that characterizes the enunciation in and of the social networks, in which screaming plays a fundamental role. Second, the prerequisite and consequences of shots/slams , whose roots are to be found in the correlation between the language of social media and that of neotelevision. Third, the forms of political provocation , rewritten, nowadays, by the communicative and interactional logic of digital media. The reasoning we develop is inspired by the analysis of texts – tweets, Facebook and Instagram posts, messages and conversations extracted from Whatsapp public groups – taken from both the Italian and Brazilian context. Nevertheless, we believe our findings are potentially generalizable, since they seem to resume how, on an international scale, the languages ​​of politics – and, vice versa, the politics of language – are nowadays constructed and articulated