Customer Requirements Driving NPD Method Based on Integrated CAX Technology

A customer requirements driving NPD method is addressed. This study proposes a new method to elicit customers’ requirement, through which NPD team acquire product attributes and quality functional deployment. Customer requirements driving New Product Development Method addressed in this paper is based on integrated application of customer requirements elicitation, CAD, CAM, CAE technology. It makes STP strategy of NPD become more quickly and more effectively compared with the traditional method. This study finds that precise customer requirement elicitation contribute to NPD’ success, a better NPD performance can be achieved by customer requirements driving NPD method (CRDNPD). A case study of All Terrain Vehicle NDP is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.