Marketing and selling product security

The risk run for counterfeiting and diversion is significantly smaller than that for armed robbery, the latter involving getting killed or being jailed. The industry of valuable products, therefore, must authenticate their products using overt, and/or semi-covert, and/or covert technology. As a result counterfeiting and diversion are limited, while sales and revenues are stimulated. Relevant market categories are government, health and safety, non-consumables, and consumables. To make security measures function adequately, manufacturers of valuable goods must be not only be provided with application equipment and know how, but also with the necessary services.© (1998) COPYRIGHT SPIE--The International Society for Optical Engineering. Downloading of the abstract is permitted for personal use only.