Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

Ali B. Mahmoud,Joan Ball,Daniel Rubin,Leonora Fuxman,Iris Mohr,Dieu Hack-polay,Nicholas Grigoriou,Aziz Wakibi

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

2021

Ali B. Mahmoud
Joan Ball
Daniel Rubin
Leonora Fuxman
Iris Mohr
Dieu Hack-polay
Nicholas Grigoriou
Aziz Wakibi

This study represents a novel attempt to investigate the cascading effects of COVID-19 perceptions onto behavioural patterns towards fashion brands on Instagram and across two generations tech-nati...

Keywords:

Psychology
severe acute respiratory syndrome coronavirus 2
Pandemic
2019 20 coronavirus outbreak
sub saharan
Socioeconomics
Coronavirus disease 2019

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