Measures of Concerns with Public Image and Social Evaluation

People differ in the degree to which they are attuned to other people’s evaluations of them, are motivated to make desired impressions on others, experience distress when their public images are damaged or others’ evaluations of them are unfavorable, and use various tactics to convey public impressions of themselves to others. This chapter focuses on measures of nine personality characteristics that reflect individual differences in such concerns, including public self-consciousness, self-monitoring, approval motivation, social anxiety, social scrutiny fear, social physique anxiety, embarrassability, self-presentation tactics, and impression management styles. Each measure is described, along with psychometric information regarding its reliability and validity.