Digital Labels: Influencing Consumers Trust and Raising Cybersecurity Awareness for Adopting Autonomous Vehicles

Autonomous vehicles (AVs) offer a wide range of promising benefits by reducing traffic accidents, environmental pollution, traffic congestion and land usage etc. However, to reap the intended benefits of AVs, it is inevitable that this technology should be trusted and accepted by the public. The consumer’s substantial trust upon AVs will lead to its widespread adoption in the real-life. It is well understood that the preservation of strong security and privacy features influence a consumer’s trust on a product in a positive manner. In this paper, we introduce a novel concept of digital labels for AVs to increase consumers awareness and trust regarding the security level of their vehicle. We present an architecture called Cybersecurity Box (CSBox) that leverages digital labels to display and inform consumers and passengers about cybersecurity status of the AV in use. The introduction of cybersecurity digital labels on the dashboard of AVs would attempt to increase the trust level of consumers and passengers on this promising technology.