Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine

Kendrick Tan

Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine

2013

Kendrick Tan

Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine - brand, branding, parent brand, brand extension, customer satisfaction, trust, and loyalty.

Keywords:

Brand management
Customer satisfaction
Business
Brand awareness
Marketing
Advertising
Brand equity
Brand extension
Loyalty
brand image

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