Investigation of the Role of Innovation Dimensions and Knowledge-Based Trust in Accepting Mobile Banking

2015 
Abstract: mobile banking is one of the new technologies in banking industry which has many benefits both for customers and banking industry itself. Considering the special characteristics of this technology and risks which might be perceived by customers in using it, its acceptance and use is a concern for banking industry management. Therefore, the present research aims to investigate factors which influence innovation and knowledge-based trust in acceptance of mobile banking. The present research is an applied research in terms of goal and it is a descriptive-correlation study in terms of data collection methodology. A questionnaire was used for data collection. Sample members were selected from among customers who referred to different branches of Mellat Bank in Ardebil City, Iran. Structural equations modeling method was used for data analysis. Results showed that perceived relative advantage, perceived ease, perceived compatibility, perceived competency and perceived integrity have positive influences on attitude towards acceptance of mobile banking. On the other hand, the influence of perceived goodwill on attitude towards acceptance of mobile banking was not verified. Furthermore, attitude towards acceptance of use of mobile banking on behavioral intention to use mobile
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