Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues:
2020
The last three decades have witnessed a resurgence of research on the topic of customer value. In search of a comprehensive integration and analysis of this research—including conceptualization, op...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
127
References
16
Citations
NaN
KQI