Internet as a medium for improving organizational development

On the premise that the Internet may serve as a key foundation for organizational development, senior management of the HR agency decided to initiate internet-based business process redesign. This involved the improvement of organizational culture, business communication and client services. Adverse effects of current business practices between three countries (namely Serbia, Slovenia and Croatia) were reflected in duplication of services, increased conflicts, poor communication, waste of money and time and thus reduced operational effectiveness. Internet-based centralization of services has become a framework for managing business process that enabled senior management to remain at the forefront of business operations. Over a three month period, virtual headquarters have led to positive changes in physical environment and instigated integration of business units across different countries. The Internet has proved to be a key medium in the process of business redesign without impeding organizational ability to tailor services at local markets.