Gender, age, marital status, and selection of a favorite celebrity of the opposite gender

The Celebrity Attitude Scale (CAS) was administered to 215 participants from the United States through Mechanical Turk along with questions relating to gender, age, and marital status. Results indicate that attraction to one’s favorite celebrity declined slightly with age, and participants who chose a favorite celebrity of the opposite gender did not obtain higher scores on the CAS and its three subscales, as compared to participants who chose a favorite celebrity of the same gender. Females were significantly more likely than males to choose an opposite gender favorite celebrity, and racial centrality (but not gender centrality) was positively related to CAS scores. Implications of the findings were discussed and suggestions for further research were offered.