Playing method and apparatus

Provided are a playing method and apparatus. The method specifically comprises: a player receiving a call request from an application program, wherein the call request comprises: an address parameter of a multimedia content and a position parameter of the multimedia content; the player acquiring the multimedia content, starting from a target position corresponding to the position parameter, from a server according to the address parameter; and the player playing the multimedia content starting from the target position. The embodiments of the present invention can improve the efficiency of initially playing a multimedia content from a target position, and can save on storage space of an information device.