Case studies of communication and consultation strategies for road pricing schemes

The case studies highlight the variety of social, political and environmental contexts within which behaviour change programmes were planned and implemented. From this, the type of consultation process will need to reflect the cultural background of the region in which the package or scheme is to be delivered. In common though, all the international case studies highlight how consultation (and related communications) is woven into the policy development process, split into `internal' (to define and refine possible policies) and `external' (to shortlist and refine a single policy) within an integrated transport package. In some cases, these well-founded processes failed to create a critical mass of support. Therefore, as the examples demonstrate, stakeholder engagement is a necessary but not sufficient prerequisite for political and public acceptance.